Starting An HVAC Equipment Business
For entrepreneurial folks who are wondering how to start an HVAC sales dealership in Canberra, this is a must-read. You can opt to sell air conditioners, HVAC tools or heating and cooling services. In this guide, we take you step by step, from start to success.
Prospects and profits
HVAC (Heating, ventilation and air conditioning) represents a major part of Australia’s contracting and building industry. In fact, this niche is highly lucrative than other vibrant business sectors. Leading distributors provide heating and cooling systems, accessories and tools. Builders and DIY enthusiasts are the main customers.
Industry consolidation means you need to adopt an effective marketing approach to survive and thrive. Unless your business is located in an underserved community or a densely populated area, you need to pursue marketing strategies that extend your reach beyond your local vicinity.
Though DIY retail chips in some income, the majority of your revenue will come from contractors. Therefore, establish a strong relationship with local air conditioning firms prior to launching your business.
Strategic alliances with reputable contractors can help establish your new enterprise as a major franchise regionally. By partnering with one or two popular contractors, you gain their business and connections to multiple service providers in local markets.
Strategizing for expansion
A robust website with a secure and simple e-commerce platform can enhance the reach of your startup. However, over time, it will be vital to consider geographic expansion opportunities. Only then can you provide AC & refrigeration contractors with instant access to products and parts.
Location is your first priority. Your new store(s) should be located far away in a remote or an untapped market, but close enough to facilitate resource sharing and centralized management.
As a new business owner, you need to have a comprehensive business plan that you can rely on for internal and external purposes. Although a lot of tasks need your attention, cutting corners can be disastrous. To achieve long-term success, you should create an accurate and effective plan.
Check out competitors
Before you open an HVAC supplies and equipment business in your area, it is wise to analyze the competition. Assess the competitive landscape. Find out what the competition looks like. Identify your main competitors. And determine where your business will fit in.
Turn competitors into collaborators
Local competitors won’t give you space to breathe but you can learn a thing or two from them. An owner of a business similar to yours, but in a far-flung or non-competitive location, can be an awesome learning resource.
Once they realize that you operate in a different area and won’t steal their customers, they will openly tell you the tricks of the trade and discuss the market with you. Hopefully, you will find someone who is willing to mentor you.
Consider whether you want to start from scratch or buy an established business. Buying an existing air conditioning company is cheaper and easier. If purchasing an existing business is your target, contact a qualified broker to get the right business for the right price.